# Magnetic Consulting

> Magnetic Consulting is a founder-led brand strategy, growth marketing and execution consultancy for consumer brands.

## About

Magnetic works with consumer brands across beauty, fashion, wellness, hospitality and lifestyle. Founded by Mussarat Bata (Clio Award-winning brand strategist) and Jay Ranasinghe (technical and performance builder). Clients work directly with the founders — no rotating teams, no handoffs.

## Services

- Brand & Strategy: Brand positioning, narrative development, messaging and creative direction
- Audience & Targeting: Audience definition, segmentation and targeting strategy
- Creative & Content: Creative strategy, social content direction and influencer partnerships
- Paid Media & Performance: Paid social, search and platform-specific campaigns
- Websites & Digital Platforms: Website strategy, UX, design and development
- Conversion & Checkout: Purchase paths, on-site behavior and checkout optimization
- Operations & Infrastructure: Technical setup, integrations and operational workflows
- Ongoing Optimization: Measurement, testing and iteration

## Recognition & Press

Clio Awards, ELLE Magazine, W Magazine, People Magazine, Refinery29, ABC News

## Retail & Brand Partners

Estee Lauder Companies, Smashbox Cosmetics, Sephora, Ulta Beauty, ipsy, Walmart

## Contact

Email: hello@magneticconsulting.com
Website: https://www.magneticconsulting.com

## Links

- [Services](https://www.magneticconsulting.com/#services)
- [About](https://www.magneticconsulting.com/#about)
- [Contact](https://www.magneticconsulting.com/#contact)
- [Full Details](/llms-full.txt)