Brand & Strategy
Brand positioning, narrative development, messaging and creative direction — built to guide real decisions, not sit in a deck.
About Magnetic Consulting
Magnetic Consulting is a founder-led brand strategy and marketing consultancy based in the United States, serving clients globally. The consultancy specializes in working with consumer brands across beauty, fashion, wellness, hospitality and lifestyle industries.
Founded by Mussarat Bata, a Clio Award-winning brand and marketing leader, and Jay Ranasinghe, a technical and performance-driven builder, Magnetic brings together brand vision and technical execution under one roof.
The firm offers eight core services: Brand and Strategy, Audience and Targeting, Creative and Content, Paid Media and Performance, Websites and Digital Platforms, Conversion and Checkout, Operations and Infrastructure, and Ongoing Optimization.
Magnetic's clients and work have been featured in ELLE Magazine, W Magazine, People Magazine, Refinery29, and ABC News. The firm has worked with brands at retailers including Sephora, Ulta Beauty, Walmart, and within the Estee Lauder Companies portfolio.
Magnetic is selective about the work they take on. Clients work directly with the founders — no rotating teams, no handoffs. The consultancy operates at the intersection of brand strategy, growth marketing and technical execution.
Contact Magnetic Consulting at hello@magneticconsulting.com.
Magnetic Consulting
Brands are built to be seen.
Few are built to be chosen.
We work with brands that care about how people decide — not just how they scroll.
Let's Talk ▸Most brands know how to get attention.
What's harder is turning that attention into confidence, clarity and demand.
That gap shows up everywhere — in how a brand presents itself, how it shows up across channels and how easy it is for someone to move from interest to action. When those pieces aren't working together, attention doesn't lead to intention.
And intention drives demand.
Let's Connect ▸Selected Work & Recognition
Recognition
Editorial & Cultural Authority
Brand & Retail Scale
Our Approach
Brand is expressed
everywhere.
In the message. In the media. In the platforms people interact with when they're deciding whether to engage or buy. When those pieces aren't built together, momentum gets lost — even for strong brands.
Our work is about alignment at that level.
Our Services ▸
What We Do
Services
We work across brand, growth and execution — from defining the direction to building and running the systems that support it.
Audience & Targeting
Audience definition, segmentation and targeting strategy — grounded in behavior, not assumptions.
Creative & Content
Creative strategy, social content direction and influencer partnerships — designed to carry the brand consistently across channels.
Paid Media & Performance
Paid social, search and platform-specific campaigns — planned, launched and actively managed with a clear point of view on growth.
Websites & Digital Platforms
Website strategy, UX, design and development — built to support the brand and make it easy for people to move forward.
Conversion & Checkout
Paths to purchase, on-site behavior and checkout experience — refined to remove friction without compromising the brand.
Operations & Infrastructure
Technical setup, integrations and operational workflows — so marketing, content and commerce actually work together.
Ongoing Optimization
Measurement, testing and iteration — applied thoughtfully, not mechanically.
Who We Are
Built at the intersection of
brand, growth and execution.
Magnetic is a founder-led consultancy. It brings together Mussarat Bata, a Clio Award–winning brand and marketing leader, and Jay Ranasinghe, a technical and performance-driven builder. Two strategic brand builders with complementary strengths across vision and execution.
Mussarat Bata
Mussarat's work centers on building consumer brands with meaning and momentum. Her background spans beauty, fashion, wellness, hospitality and lifestyle. She has led brand strategy, messaging and full-funnel marketing for both emerging and established companies.
With roots in journalism and years spent inside high-growth consumer brands, she brings a sharp point of view on how brands earn trust, preference and demand.
Jay Ranasinghe
Jay brings the technical backbone. He designs and builds websites, runs paid media across platforms and architects the systems that allow brands to scale.
His work ensures strategy doesn't stay abstract and execution stays aligned with how the brand is meant to behave in market.
Together, direction and delivery move as one — without dilution, handoff or disconnect.
Clients work directly with us, not a rotating team. The work benefits from judgment, taste and follow-through.
We're selective about the work we take on, and hands-on once we do.
What Our Clients Say
"Testimonial content to be provided by client. This will be a powerful quote about working with Magnetic."
— Client Name, Title
"Testimonial content to be provided by client."
— Client Name, Title
"Testimonial content to be provided by client."
— Client Name, Title
Think We Might Be a Fit?
If this feels aligned,
let's talk.
We work with a select number of brands so the work gets the attention it deserves.
Let's Connect ▸